Flipkart is celebrating Flyte anniversary

The poster boy of Indian ecommerce Flipkart is celebrating the first anniversary of its Digital Music Store ‘Flyte’ this month. Flipkart had launched ‘Flyte’ as an initiative (or an iTunes competitor in India) for legal music downloads in India, last year. And a year and lakhs of downloads later, Flipkart is celebrating the birthday by giving a hundred albums free a day.

You can choose from amongst various categories like Rock, Hip Hop, Pop, Jazz, Bollywood, Ghazals, Devotional, Oldies, Classics and regional songs.

Do they have any Catch ?

Yes, Amongst the free songs, merely adding won’t keep them in your library forever. You would need to download the songs at least once before 03 March 2013.

All free songs that you have downloaded at least once to your PC/Mobile on or before 3rd March,2013 will remain in your MP3 Library for life. You can re-download them in future to any of your devices from your MP3 Library.

You can read the FAQ’s Here

What does Flipkart/Flyte gain from this ?

Well, as has been Flipkart’s tradition over the years, making the consumers used to their services and then attempting to profit from the sales, this seems to be a good strategy for once as it would (and should) expose the indian buyers to the legal music, and in turn hope that they come and purchase the music later on.

So the visit the Flyte Promotional Page during the period to avail the benefits and check if they have something in store which you might love to listen.

RELATED LINKS : Flipkart | Flyte Music Store |  ecommerce in India